ClearC2 Blog

What is CRM Integration?

CRMs commonly exist as a standalone system where the data is collected natively in the software application. However, there are instances where it is vital that data generated from other external systems is needed to get an expanded view of the business as well as for...

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Artificial Intelligence (AI) Technology and CRM

AI Artificial Intelligence for years has been the symbol of what the will future bring…whether it be robots in the workplace or smart appliances in your home. Well, the future is now.  AI is commonly described as intelligence displayed by machines, as opposed to...

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Blockchain Technology and CRM

Since 2000, CRM systems have seen the infusion of many technologies and platforms that have allowed additional services and more efficient deployment.  We have seen browser-based cloud computing, social media, mobile apps and big data & analytics to name a few. ...

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What is Hosting vs. Cloud vs. SaaS?

One of the decisions you will have to make when evaluating a CRM solution is whether you want to deploy the software on your servers at your location (on-premise) or access it from the vendor’s site via the internet.  If you select the latter, you will encounter terms...

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Types of CRM and How to Choose The Right One

There are three types of CRMs that always surface when discussing what is needed for particular applications. When taking a closer look at how the three overlap, it should be noted that they are more like components of a CRM that typically comprise an enterprise...

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Questions Companies Should Consider before CRM Shopping

Prior to shopping for a CRM Software, companies need to look internally and ask the tough questions needed to develop the business process requirements to be addressed by the new system.  Below are questions organizations typically ask: Marketing Departments: How do I...

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Effective Prospecting Through Automation

Effective Prospecting Through Automation A CRM solution can offer a comprehensive Marketing prospect/lead tracking system which allows marketing executives to access real-time information regarding leads and where they came from.  C2CRM, for example gives the...

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Why Should You Deploy a CRM?

In a previous blog article, I discussed my basic definition of what a CRM is.  Now I would like to point out some of the reasons companies deploy CRMs and the resulting benefits of doing so. When executives look at how their business can succeed, I believe they...

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Ensuring a High Use Adoption Rate for Your CRM System

The most important value proposition for any CRM application (or any software application for that matter) should always be to ensure a high user adoption rate over the lifetime of the customer’s experience.  There are many CRM industry experts such as ISM’s Barton...

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