CRM for Manufacturing

A manufacturer requires several forms and methods of managing their business, their customers, their manufactured goods and all the services involved with both manufacturing and potentially repairing these materials. Our CRM for the manufacturing industry understands these facets and provides a role-based way to handle these different customer facing touch points.

Relationship Management

C2CRM provides the capabilities to manage multiple types, hierarchies, divisions and subsidiaries while still maintaining a complete 360 degree of these different types of relationships. From Customers to Contacts to Leads to Distributors, C2CRM provides a common data repository to not only manage the demographic attributes of these multi-tiered relationships, but also manage key interactions, activities, warranty and maintenance agreements, associated products and potential revenue for these customers.

Sales Force Automation

Whether you’re managing an internal sales force or manufacturer sales representatives, our CRM for manufacturers provides a highly conformed yet simple-to-use Sales Force Automation Suite of products. C2CRM reduces gaps, inaccuracies and enhances efficiency when managing sales opportunities.

  • Create and manage sales opportunities, including associated revenue generating additions such as extended warranties, maintenance, etc.
  • Manage revenue vs. margin potential
  • Manage key dates associated with opportunities, including categories of products being sold and decision makers a
  • Create simple pricing documents, from budgetary quotations to formal proposals
  • Forecast against any criteria, such as probabilities, key dates, territory, product Line, etc.

Customer Service

Post-sales automation should also be key for manufacturers. C2CRM provides a variety of tools wrapped around customer service, from managing and servicing customer questions to return material authorizations. Automated escalation processes, support call scripting and a powerful knowledge base utility is also available for servicing your customers.

Real-Time CRM

Sales forces within the manufacturing industry are rarely sitting at their desks in front of a computer. C2CRM, which is 100 percent web based, supports multiple types of mobile devices (smartphones, iPad, etc.) that are internet enabled to provide complete CRM access for sales, services and other remote users.

Back Office Integration

A 360-degree view of your customers is essential, from sales history to inventory levels. Our CRM has provided manufacturing customers several formats for integrating their C2CRM application into various back office systems. Utilizing a combination of API’s, web services, ODBC connections and batch uploading of spreadsheets, C2CRM integrates with such popular manufacturing ERP systems as J.D. Edwards, Mapics, BPCS and Great Plains to name a few.


The ability to reach your customers beyond face to face or over the telephone is an ever changing need for manufacturers. C2CRM provides the ability to create personalized eCommerce portals which can be dependent or independent of your existing website. Placing orders and requesting service are just a few of the capabilities C2CRM provides via the C2CRM eBusiness Suite.