by Charlie Spaneas | Business Growth, CRM Basics, Uncategorized |
What is a Drip Campaign? Drip campaigns are automated marketing processes that send information to contacts over a period of time. The information can come via a steady stream of emails, social media posts, postcards, phone calls, brochures, and printed newsletters.... 
by Charlie Spaneas | Business Growth, CRM Basics, Uncategorized |
No matter the size or scale of your business, managing customers, product mix, marketing initiatives, and sales targets can be an overwhelming endeavor. There’s lots of moving parts, including: departments that may not even be in the same office or building, and teams... 
by Charlie Spaneas | Business Growth, CRM Basics, CRM Best Practices |
Our decisions are only as good as the information we use to make them. Imagine making choices about your healthcare using blood pressure, cholesterol and other measurements taken by your doctor five or more years ago. In the world of business, the importance of... 
by Charlie Spaneas | Business Growth, CRM Basics, CRM Best Practices |
Think of your sales process as the standardized and repeatable blueprint. Your entire sales team can follow the blueprint to transform a lead into an actual customer. Companies have their own sales processes tailored to their industries and their company’s strengths.... 
by Charlie Spaneas | Business Growth, CRM Basics, CRM Best Practices |
There is a concept in psychology known as the paradox of choice. Popularized in a book by Barry Schwartz, the basic idea is that an overabundance of choices can make consumers more anxious and less certain of their purchase decisions. Schwartz argues that the almost...
