ClearC2 Blog

Measuring Customer Loyalty

Measuring Customer Loyalty By Charlie Spaneas || November 16, 2018Did you know from some studies over the years that… • Most businesses lose about 25% of their customers annually • On average, the CEO's of most U.S. corporations lose half their customers every five...

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Reasons to Switch From Salesforce to C2CRM

Why choose C2CRM over the 'CRM Mammoth' Salesforce? Are you tired of Salesforce? Has their CRM software failed to meet your business needs? I'd like to give you a few reasons to switch from Salesforce and choose C2CRM as your next (and final) CRM solution. If you look...

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5 Tips for Improving CRM Usage

5 tips for improving CRM usage The list of reasons why manufacturers utilize CRM is as long as it is compelling. From accurate demand forecasts to improved product quality to a more intelligent supply chain, CRM is a tool that can help manufacturers stand out in a...

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Why Manufacturers Need a CRM

Why Manufacturers Need a CRM The factory of the 21st century will only dimly resemble manufacturing operations of the past. It’s already happening: Automation, robots, and the Internet of Things are making factories far more efficient and capable of preventing...

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Customer Spotlight | Aiphone

Aiphone: Leveraging the power of C2CRM It can seem difficult to imagine today, but there was a time in the not so distant past when sales teams didn’t see the value in a CRM. At best, it was considered a glorified Rolodex. At worst, it was an arcane albatross that...

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Must-Have Features for a Manufacturing CRM

Must-Have Features for a Manufacturing CRM Everybody involved in manufacturing knows that the list of skills, tools and competencies required for success is long and always evolving. One of the tools necessary for success that have emerged over the past few years is a...

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Amazon Effect

What manufacturers can learn from their local pizza place Want to learn about the modern manufacturing process? Order a pizza. You’ve grown your manufacturing business by keeping your cards close to your vest. Information was shared on a need-to-know basis, and, more...

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Customer Spotlight | Brint Electric

Customer Spotlight—Brint Electric: Responsiveness is Key to the Relationship   Like a lot of companies, Toledo, Ohio-based Brint Electric has an amalgam of salespeople working to sell the family-owned company’s mix of commercial and industrial electrical services as...

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Sales Forecasting for Manufacturers

Sales Forecasting & Manufacturing Sales forecasting for manufacturers has always been critical, but can sometimes be tricky. If you’re a manufacturer, sales forecast data integrity is even more critical since it used to generate plans in all aspects of the business...

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What is CRM Integration?

CRMs commonly exist as a standalone system where the data is collected natively in the software application. However, there are instances where it is vital that data generated from other external systems is needed to get an expanded view of the business as well as for...

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Artificial Intelligence (AI) Technology and CRM

AI Artificial Intelligence for years has been the symbol of what the will future bring…whether it be robots in the workplace or smart appliances in your home. Well, the future is now.  AI is commonly described as intelligence displayed by machines, as opposed to...

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Blockchain Technology and CRM

Since 2000, CRM systems have seen the infusion of many technologies and platforms that have allowed additional services and more efficient deployment.  We have seen browser-based cloud computing, social media, mobile apps and big data & analytics to name a few.  The...

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What is Hosting vs. Cloud vs. SaaS?

One of the decisions you will have to make when evaluating a CRM solution is whether you want to deploy the software on your servers at your location (on-premise) or access it from the vendor’s site via the internet.  If you select the latter, you will encounter terms...

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Types of CRM and How to Choose The Right One

There are three types of CRMs that always surface when discussing what is needed for particular applications. When taking a closer look at how the three overlap, it should be noted that they are more like components of a CRM that typically comprise an enterprise...

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Questions Companies Should Consider before CRM Shopping

Prior to shopping for a CRM Software, companies need to look internally and ask the tough questions needed to develop the business process requirements to be addressed by the new system.  Below are questions organizations typically ask: Marketing Departments: How do I...

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Effective Prospecting Through Automation

Effective Prospecting Through CRM Automation A CRM solution can offer a comprehensive Marketing prospect/lead tracking system which allows marketing executives to access real-time information regarding leads and where they came from.  C2CRM, for example gives the...

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Why Should You Deploy a CRM?

In a previous blog article, I discussed my basic definition of what a CRM is.  Now I would like to point out some of the reasons companies deploy CRMs and the resulting benefits of doing so. When executives look at how their business can succeed, I believe they...

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Ensuring a High Use Adoption Rate for Your CRM System

The most important value proposition for any CRM application (or any software application for that matter) should always be to ensure a high user adoption rate over the lifetime of the customer’s experience.  There are many CRM industry experts such as ISM’s Barton...

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What is CRM?

What is CRM? By Clear C2 || June 26, 2017Are you new to CRM and investigating an automated tool to replace your current method of managing your contacts & activities?  Maybe you’re using your email system or spreadsheets to manually track and record key customer...

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