ClearC2 Blog

GDPR and CRM

WHAT IS GDPR? The General Data Protection Regulation (GDPR), passed in May 2018, is a legal doctrine that establishes guidelines for the collection and processing of personal information of individuals within the European Union. The GDPR delineates the principles for...

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CRM with Customer Service

What It Is and Why You Need It CRM with customer service is also known as help desk ticketing software. It is as critical to your business growth today as it is to have an amazing product to sell. A ticketing system optimizes your employee’s time as well as their...

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How CRM Helps Reduce Operating Costs

No matter the size or scale of your business, managing customers, product mix, marketing initiatives, and sales targets can be an overwhelming endeavor. There’s lots of moving parts, including: departments that may not even be in the same office or building, and teams...

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Types of CRM and How to Choose The Right One

CRM software solutions fall into three different categories. These categories are Operational CRM, Analytical CRM, and Collaborative CRM. Most Enterprise CRM Systems contain all three areas. These CRM types can overlap or work independently within the CRM system....

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Utilizing Your CRM as a Business Intelligence Tool

Our decisions are only as good as the information we use to make them. Imagine making choices about your healthcare using blood pressure, cholesterol and other measurements taken by your doctor five or more years ago. In the world of business, the importance of...

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Using CRM Software in the Sales Process: 3 Tips

Think of your sales process as the standardized and repeatable blueprint. Your entire sales team can follow the blueprint to transform a lead into an actual customer. Companies have their own sales processes tailored to their industries and their company’s strengths....

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Managing Relationships Proactively with Your CRM

A blog in The Wall Street Journal last year underscored the increasing importance of delivering an exceptional customer experience. In fact, the piece by Irving Wladawsky-Berger, who worked at IBM for nearly four decades and has also spent time as a strategic advisor...

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Why You Should Not Overlook CRM Training

When companies are evaluating CRM vendors for their projects there are many criteria that need to be examined to ensure they make the correct decision.  A lot of the low hanging fruit that gets addressed (and rightfully so) are vendor experience, CRM...

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When to Embrace Marketing Automation…and When to Not

As a manufacturer, what does your marketing approach look like? Is it still based on trade show attendance, print-ups of detailed spec sheets and glossy brochures? Or maybe you have a large sales team dedicating their days to in-person meetings and client calls?...

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Measuring Customer Loyalty

  Did you know from some studies over the years that…   • Most businesses lose about 25% of their customers annually • On average, the CEO's of most U.S. corporations lose half their customers every five years • In general, the longer a customer stays with a...

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Reasons to Switch From Salesforce to C2CRM

Why choose C2CRM over the 'CRM Mammoth' Salesforce? Are you tired of Salesforce? Has their CRM software failed to meet your business needs? I'd like to give you a few reasons to switch from Salesforce and choose C2CRM as your next (and final) CRM solution. If you look...

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How to Continually Improve the Quality of your CRM Data

The list of reasons why manufacturers utilize CRM is as long as it is compelling. From accurate demand forecasts to improved product quality to a more intelligent supply chain, CRM is a tool that can help manufacturers stand out in a highly competitive industry....

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Why Manufacturers Need a CRM | ClearC2

The factory of the 21st century will only dimly resemble manufacturing operations of the past. It’s already happening: Automation, robots, and the Internet of Things are making factories far more efficient and capable of preventing equipment breakdowns before they...

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CRM Case Study: Aiphone | Clear C2 Manufacturing CRM

Aiphone: Leveraging the power of C2CRM It can seem difficult to imagine today, but there was a time in the not so distant past when sales teams didn’t see the value in a CRM. At best, it was considered a glorified Rolodex. At worst, it was an arcane albatross that...

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The Amazon Effect: Manufacturing CRM Automation | Clear C2

What manufacturers can learn from their local pizza place Want to learn about the modern manufacturing process? Order a pizza. You’ve grown your manufacturing business by keeping your cards close to your vest. Information was shared on a need-to-know basis, and, more...

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What is CRM Integration?

CRMs commonly exist as a standalone system where the data is collected natively in the software application. However, there are instances where it is vital that data generated from other external systems is needed to get an expanded view of the business as well as for...

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Blockchain Technology and CRM

Since 2000, CRM systems have seen the infusion of many technologies and platforms that have allowed additional services and more efficient deployment.  We have seen browser-based cloud computing, social media, mobile apps and big data & analytics to name a few. ...

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Questions Companies Should Consider before CRM Shopping

Prior to shopping for a CRM Software, companies need to look internally and ask the tough questions needed to develop the business process requirements to be addressed by the new system.  Below are questions organizations typically ask: Marketing Departments: How do I...

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Effective Prospecting Through Automation

Effective Prospecting with CRM lead management Lead management tools in CRM, capture prospects, prioritizes and communicates automatically. Enterprise CRM applications automate these processes and quickly turn prospects into customers. This article will define and...

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Why Should You Deploy a CRM?

In a previous blog article, I discussed my basic definition of what a CRM is.  Now I would like to point out some of the reasons companies deploy CRMs and the resulting benefits of doing so. When executives look at how their business can succeed, I believe they...

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What is CRM?

What does CRM Stand For? CRM acronym stands for Customer Relationship Management. Companies have contemplated and defined the meaning of CRM for years. Over 15 years ago, CRM software was originally called ‘Contact Management’. It had only the core functionalities of...

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On-Premise vs Cloud | ClearC2 CRM

If you are looking for a CRM software, one of the first questions you must consider is, “Do you want your solution on-premise or in the cloud?” But are you confused with all the software terminology and relationships like Saas Cloud, Saas vs Cloud, Saas vs on Premise?...

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