ClearC2 Blog

GDPR and CRM

WHAT IS GDPR? The General Data Protection Regulation (GDPR), passed in May 2018, is a legal doctrine that establishes guidelines for the collection and processing of personal information of individuals within the European Union. The GDPR delineates the principles for...

Artificial Intelligence (AI) and CRM…Creating an Intelligent CRM

Defining AI To understand how Artificial Intelligence (AI) fits into a CRM, you need to understand the meaning of AI. Wikipedia describes AI as intelligence displayed by machines, as opposed to “natural intelligence,” which is displayed by humans and other animals. ...

CRM with Customer Service

What It Is and Why You Need It CRM with customer service is also known as help desk ticketing software. It is as critical to your business growth today as it is to have an amazing product to sell. A ticketing system optimizes your employee’s time as well as their...

Drip Campaigns – What are they and why your business should be using them

What is a Drip Campaign? Drip campaigns are automated marketing processes that send information to contacts over a period of time. The information can come via a steady stream of emails, social media posts, postcards, phone calls, brochures, and printed newsletters....

How CRM Helps Reduce Operating Costs

No matter the size or scale of your business, managing customers, product mix, marketing initiatives, and sales targets can be an overwhelming endeavor. There’s lots of moving parts, including: departments that may not even be in the same office or building, and teams...

Types of CRM and How to Choose The Right One

CRM software solutions fall into three different categories. These categories are Operational CRM, Analytical CRM, and Collaborative CRM. Most Enterprise CRM Systems contain all three areas. These CRM types can overlap or work independently within the CRM system....

Discover the Magic you will find when you Integrate your ERP to CRM NOW!

It’s easy to get enamored by the whiz-bang features of technology. Diving deep into every feature and functionality of ERP and CRM can become overwhelming. On a higher level, it’s helpful to remember why manufacturers make significant investments in software. It’s all...

Utilizing Your CRM as a Business Intelligence Tool

Our decisions are only as good as the information we use to make them. Imagine making choices about your healthcare using blood pressure, cholesterol and other measurements taken by your doctor five or more years ago. In the world of business, the importance of...

The Power of the CRM and Accurate Forecasting for Manufacturers

The late great screenwriter William Goldman, who penned classics like All the President’s Men and Butch Cassidy and the Sundance Kid, is perhaps remembered best for a line never uttered in one of his films. “Nobody knows anything,” he once said in describing how...

Best Customer Relationship Management (CRM) for Small Businesses

What is the BEST CRM system for your small business? Regardless of the size of your company, you need to take full advantage of the tools and technologies that can fuel your business's success. That means using a Customer Relationship Management (CRM) system. You need...

Using CRM Software in the Sales Process: 3 Tips

Think of your sales process as the standardized and repeatable blueprint. Your entire sales team can follow the blueprint to transform a lead into an actual customer. Companies have their own sales processes tailored to their industries and their company’s strengths....

Managing Relationships Proactively with Your CRM

A blog in The Wall Street Journal last year underscored the increasing importance of delivering an exceptional customer experience. In fact, the piece by Irving Wladawsky-Berger, who worked at IBM for nearly four decades and has also spent time as a strategic advisor...

Should You Invest in Best-of-Breed or a Suite of Software?

There is a concept in psychology known as the paradox of choice. Popularized in a book by Barry Schwartz, the basic idea is that an overabundance of choices can make consumers more anxious and less certain of their purchase decisions. Schwartz argues that the almost...

Why You Should Not Overlook CRM Training

When companies are evaluating CRM vendors for their projects there are many criteria that need to be examined to ensure they make the correct decision. A lot of the low hanging fruit that gets addressed (and rightfully so) are vendor experience, CRM...

When to Embrace Marketing Automation…and When to Not

As a manufacturer, what does your marketing approach look like? Is it still based on trade show attendance, print-ups of detailed spec sheets and glossy brochures? Or maybe you have a large sales team dedicating their days to in-person meetings and client calls?...

Two Paths to an Integrated CRM and ERP: Which is Right for You?

As a manufacturer, you are aware there are many software solutions available to help run your business. There are two types of applications in particular that, together, cover almost the entire business scope: Customer Relationship Management (CRM) – A CRM system...

Your Business Processes are the Secrets to Your CRM Success

CRM solutions are intended to solve business problems while providing a resource for all of the departments to be on the same page. CRM, if properly integrated, can help the efficiency of any company. Unfortunately, half of all CRM projects fail (forester research)....

Best Practices to Ensure Immediate CRM Adoption & Continual Use

New CRM User Adoption Tips The most important factor of any software tool is user adoption. This is especially important with Customer Relationship Management (CRM) software. You want your sales teams to like the software and actually use it. If no one is using the...

Must-Have Manufacturing CRM Features | ClearC2 CRM Software

Everybody involved in manufacturing knows that the list of skills, tools and competencies required for success is long and always evolving. One of the tools necessary for success that have emerged over the past few years is a powerful CRM for manufacturers. Indeed, a...

Measuring Customer Loyalty

Did you know from some studies over the years that… • Most businesses lose about 25% of their customers annually • On average, the CEO's of most U.S. corporations lose half their customers every five years • In general, the longer a customer stays with a...

Reasons to Switch From Salesforce to C2CRM

Why choose C2CRM over the 'CRM Mammoth' Salesforce? Are you tired of Salesforce? Has their CRM software failed to meet your business needs? I'd like to give you a few reasons to switch from Salesforce and choose C2CRM as your next (and final) CRM solution. If you look...

Blockchain And The Manufacturing CRM | ClearC2 CRM Software

The term machine-to-machine (M2M) technology may sound robotic and cold, but its potential benefits are very human. M2M communication is as straightforward as it sounds, referring to the process by which two machines share data without any involvement by people. M2M...

How to Continually Improve the Quality of your CRM Data

The list of reasons why manufacturers utilize CRM is as long as it is compelling. From accurate demand forecasts to improved product quality to a more intelligent supply chain, CRM is a tool that can help manufacturers stand out in a highly competitive industry....

Why Manufacturers Need a CRM | ClearC2

The factory of the 21st century will only dimly resemble manufacturing operations of the past. It’s already happening: Automation, robots, and the Internet of Things are making factories far more efficient and capable of preventing equipment breakdowns before they...

CRM Case Study: Aiphone | Clear C2 Manufacturing CRM

Aiphone: Leveraging the power of C2CRM It can seem difficult to imagine today, but there was a time in the not so distant past when sales teams didn’t see the value in a CRM. At best, it was considered a glorified Rolodex. At worst, it was an arcane albatross that...

The Amazon Effect: Manufacturing CRM Automation | Clear C2

What manufacturers can learn from their local pizza place Want to learn about the modern manufacturing process? Order a pizza. You’ve grown your manufacturing business by keeping your cards close to your vest. Information was shared on a need-to-know basis, and, more...

CRM Case Study: Brint Electric | Clear C2 Manufacturing CRM

Customer Spotlight—Brint Electric: Responsiveness is Key to the Relationship Like a lot of companies, Toledo, Ohio-based Brint Electric has an amalgam of salespeople working to sell the family-owned company’s mix of commercial and industrial electrical services...

Sales Forecasting for Manufacturers: Supply Chain Management vs Sales Accuracy

Accurate sales forecasting in manufacturing is critical, and can sometimes be tricky. The information from a sales forecast uses all aspects of a manufacturer's business. This important data includes manufacturing schedules, inventory management, product...

What is CRM Integration?

CRMs commonly exist as a standalone system where the data is collected natively in the software application. However, there are instances where it is vital that data generated from other external systems is needed to get an expanded view of the business as well as for...

Blockchain Technology and CRM

Since 2000, CRM systems have seen the infusion of many technologies and platforms that have allowed additional services and more efficient deployment. We have seen browser-based cloud computing, social media, mobile apps and big data & analytics to name a few. ...

Questions Companies Should Consider before CRM Shopping

Prior to shopping for a CRM Software, companies need to look internally and ask the tough questions needed to develop the business process requirements to be addressed by the new system. Below are questions organizations typically ask: Marketing Departments: How do I...

How Do You Know If You Need CRM Software?

How to you identify if a CRM is needed? The easiest way to recognize if a CRM is needed is to look for signs of…

Effective Prospecting Through Automation

Effective Prospecting with CRM lead management Lead management tools in CRM, capture prospects, prioritizes and communicates automatically. Enterprise CRM applications automate these processes and quickly turn prospects into customers. This article will define and...

Why Should You Deploy a CRM?

In a previous blog article, I discussed my basic definition of what a CRM is. Now I would like to point out some of the reasons companies deploy CRMs and the resulting benefits of doing so. When executives look at how their business can succeed, I believe they...

What is CRM?

What does CRM Stand For? CRM acronym stands for Customer Relationship Management. Companies have contemplated and defined the meaning of CRM for years. Over 15 years ago, CRM software was originally called ‘Contact Management’. It had only the core functionalities of...

On-Premise vs Cloud | ClearC2 CRM

If you are looking for a CRM software, one of the first questions you must consider is, “Do you want your solution on-premise or in the cloud?” But are you confused with all the software terminology and relationships like Saas Cloud, Saas vs Cloud, Saas vs on Premise?...