ClearC2 Blog
Types of CRM and How to Choose The Right One
When evaluating CRM software, you will find most solutions fall into three categories. These categories are Operational CRM, Analytical CRM, and Collaborative CRM. Most Enterprise CRM Systems contain all three areas. These CRM components can overlap or work...
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Discover the Magic you will find when you Integrate your ERP to CRM NOW!
It’s easy to get enamored by the whiz-bang features of technology. Diving deep into every feature and functionality of ERP and CRM can become overwhelming. On a higher level, it’s helpful to remember why manufacturers make significant investments in software. It’s all...
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Utilizing Your CRM as a Business Intelligence Tool
Our decisions are only as good as the information we use to make them. Imagine making choices about your healthcare using blood pressure, cholesterol and other measurements taken by your doctor five or 10 years ago. In the world of business, the importance of tapping...
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The Power of the CRM and Accurate Forecasting for Manufacturers
The late great screenwriter William Goldman, who penned classics like All the President’s Men and Butch Cassidy and the Sundance Kid, is perhaps remembered best for a line never uttered in one of his films. “Nobody knows anything,” he once said in describing how...
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How Standardized Sales Processes Can Help You Work Less and Close More
Explanations of how and why sports teams with less skilled players beat squads filled with stars can sometimes get a bit fanciful. No doubt, factors like good fortune, home court advantage, and sheer will and determination help explain why Cinderella squads sometimes...
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What are the Best CRM Tools for Small Businesses?
If you want to understand the U.S. economy, you need to focus on small businesses. According to the U.S. Small Business Administration (SBA), 99.9 percent of all companies in America are considered small businesses—which the SBA defines as having fewer than 500...
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Using the CRM in the Sales Process: 3 Tips
Think of your sales process as the standardized and repeatable blueprint that your entire sales team can follow to transform a lead into an actual customer. Different companies have their own sales processes tailored to their industries and their company’s strengths....
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Should You Invest in Best-of-Breed or a Suite of Software?
There is a concept in psychology known as the paradox of choice. Popularized in a book by Barry Schwartz, the basic idea is that an overabundance of choices can make consumers more anxious and less certain of their purchase decisions. Schwartz argues that the almost...
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Why You Should Not Overlook CRM Training
When companies are evaluating CRM vendors for their projects there are many criteria that need to be examined to ensure they make the correct decision. A lot of the low hanging fruit that gets addressed (and rightfully so) are vendor experience, CRM...
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How to Properly Automate the Prospect Nurturing Process
The best manufacturers already know that customers are actually eager to be loyal. Consistently deliver what customers need when they need it—and maybe even tip them off to new trends and opportunities before they recognize them themselves—and you will dramatically up...
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What Marketing Should You Automate and What Should You Not?
We all know what marketing has traditionally involved for most companies. Booths set up a trade shows, detailed spec sheets, glossy brochures, and lots and lots of in-person meetings and phone calls. To be sure, there is a lot of value to that approach. And, arguably,...
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Why Your Marketing Processes Should Be Automated
It’s easy to make the argument that manufacturing knows the importance of automation better than just about any other industry. After all, this is an industry that has evolved from labor-heavy factories to ultra-efficient operations that utilize the most cutting-edge...
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Two Paths to an Integrated CRM and ERP: Which is Right for You?
As a manufacturer, you are aware there are many software solutions available to help run your business. There are two types of applications in particular that, together, cover almost the entire business scope: Customer Relationship Management (CRM) – A CRM system...
read more Your Business Processes are the Secrets to Your CRM Success
CRM solutions are intended to solve business problems while providing a resource for all of the departments to be on the same page. CRM, if properly integrated, can help the efficiency of any company. Unfortunately, half of all CRM projects fail (forester research)....
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Best Practices to Ensure Immediate CRM Adoption
The success of many software tools (CRMs included) hinges on many factors…the most important, I believe, is the user adoption rate. Ensuring all potential employees use the system will lead to better data integrity and more accurate reporting…this is vital since many...
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Must-Have Manufacturing CRM Features | ClearC2 CRM Software
Everybody involved in manufacturing knows that the list of skills, tools and competencies required for success is long and always evolving. One of the tools necessary for success that have emerged over the past few years is a powerful CRM for manufacturers. Indeed, a...
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Measuring Customer Loyalty
Did you know from some studies over the years that… • Most businesses lose about 25% of their customers annually • On average, the CEO's of most U.S. corporations lose half their customers every five years • In general, the longer a customer stays with a company, the...
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Reasons to Switch From Salesforce to C2CRM
Why choose C2CRM over the 'CRM Mammoth' Salesforce? Are you tired of Salesforce? Has their CRM software failed to meet your business needs? I'd like to give you a few reasons to switch from Salesforce and choose C2CRM as your next (and final) CRM solution. If you look...
read more Blockchain And The Manufacturing CRM | ClearC2 CRM Software
The term machine-to-machine (M2M) technology may sound robotic and cold, but its potential benefits are very human. M2M communication is as straightforward as it sounds, referring to the process by which two machines share data without any involvement by people. M2M...
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How to Continually Improve the Quality of your CRM Data
The list of reasons why manufacturers utilize CRM is as long as it is compelling. From accurate demand forecasts to improved product quality to a more intelligent supply chain, CRM is a tool that can help manufacturers stand out in a highly competitive industry....
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Why Manufacturers Need a CRM | ClearC2
The factory of the 21st century will only dimly resemble manufacturing operations of the past. It’s already happening: Automation, robots, and the Internet of Things are making factories far more efficient and capable of preventing equipment breakdowns before they...
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CRM Case Study: Aiphone | Clear C2 Manufacturing CRM
Aiphone: Leveraging the power of C2CRM It can seem difficult to imagine today, but there was a time in the not so distant past when sales teams didn’t see the value in a CRM. At best, it was considered a glorified Rolodex. At worst, it was an arcane albatross that...
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The Amazon Effect: Manufacturing CRM Automation | Clear C2
What manufacturers can learn from their local pizza place Want to learn about the modern manufacturing process? Order a pizza. You’ve grown your manufacturing business by keeping your cards close to your vest. Information was shared on a need-to-know basis, and, more...
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CRM Case Study: Brint Electric | Clear C2 Manufacturing CRM
Customer Spotlight—Brint Electric: Responsiveness is Key to the Relationship Like a lot of companies, Toledo, Ohio-based Brint Electric has an amalgam of salespeople working to sell the family-owned company’s mix of commercial and industrial electrical services...
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Sales Forecasting for Manufacturers
Accurate sales forecasting in manufacturing has always been critical, but can sometimes be tricky. For a manufacturer, sales forecast data integrity is even more critical since it is used to generate plans in all aspects of the business including manufacturing...
read more What is CRM Integration?
CRMs commonly exist as a standalone system where the data is collected natively in the software application. However, there are instances where it is vital that data generated from other external systems is needed to get an expanded view of the business as well as for...
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Artificial Intelligence (AI) Technology and CRM
AI Artificial Intelligence for years has been the symbol of what the future will bring…whether it be robots in the workplace or smart appliances in your home. Well, the future is now. AI is commonly described as intelligence displayed by machines, as opposed to...
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Blockchain Technology and CRM
Since 2000, CRM systems have seen the infusion of many technologies and platforms that have allowed additional services and more efficient deployment. We have seen browser-based cloud computing, social media, mobile apps and big data & analytics to name a few. ...
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On-Premise vs Cloud | ClearC2 Manufacturing CRM
One of the decisions you will have to make when evaluating a Customer Relationship Management (CRM) solution is whether you want to deploy the software on your servers at your location (on-premise) or access it from the vendor’s site via the internet. This article...
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Questions Companies Should Consider before CRM Shopping
Prior to shopping for a CRM Software, companies need to look internally and ask the tough questions needed to develop the business process requirements to be addressed by the new system. Below are questions organizations typically ask: Marketing Departments: How do I...
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How Do You Know If You Need CRM Software?
How to you identify if a CRM is needed? The easiest way to recognize if a CRM is needed is to look for signs of…
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Effective Prospecting Through Automation
Effective Prospecting Through CRM Automation A CRM solution can offer a comprehensive Marketing prospect/lead tracking system which allows marketing executives to access real-time information regarding leads and where they came from. C2CRM, for example gives the...
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Why Should You Deploy a CRM?
In a previous blog article, I discussed my basic definition of what a CRM is. Now I would like to point out some of the reasons companies deploy CRMs and the resulting benefits of doing so. When executives look at how their business can succeed, I believe they...
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What is CRM?
Are you new to CRM and investigating an automated tool to replace your current method of managing your contacts, activities, sales and customer service information? Maybe you’re using your email system or Excel spreadsheets to track and record important customer...
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