ClearC2 Blog
Customer Spotlight – Brint Electric: Responsiveness is Key to the Relationship
Like a lot of companies, Toledo, Ohio-based Brint Electric has an amalgam of salespeople working to sell the family-owned company’s mix of commercial and industrial electrical services as well as its cutting-edge green energy solutions. The company has a number of...
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Must-Have Features for a Manufacturing CRM
Everybody involved in manufacturing knows that the list of skills, tools and competencies required for success is long and always evolving. One of the tools necessary for success that have emerged over the past few years is a powerful CRM for manufacturers. Indeed, a...
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Customer Spotlight – Aiphone: Leveraging the Power of C2CRM
It can seem difficult to imagine today, but there was a time in the not so distant past when sales teams didn’t see the value in a CRM. At best, it was considered a glorified Rolodex. At worst, it was an arcane albatross that sales teams couldn’t even access when they...
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Why Manufacturers Need a CRM
The factory of the 21st century will only dimly resemble manufacturing operations of the past. It’s already happening: Automation, robots, and the Internet of Things are making factories far more efficient and capable of preventing equipment breakdowns before they...
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Why Should You Deploy a CRM?
In a previous blog article, I discussed my basic definition of what a CRM is. Now I would like to point out some of the reasons companies deploy CRMs and the resulting benefits of doing so. When executives look at how their business can succeed, I believe they boil...
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Machine-to-Machine Communications, Blockchain and the Manufacturing CRM
Machine-to-Machine Communications, Blockchain, and the Manufacturing CRM The term machine-to-machine (M2M) technology may sound robotic and cold, but its potential benefits are very human. M2M communication is as straightforward as it sounds, referring to the process...
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5 Tips for Improving CRM Usage
5 tips for improving CRM usage The list of reasons why manufacturers utilize CRM is as long as it is compelling. From accurate demand forecasts to improved product quality to a more intelligent supply chain, CRM is a tool that can help manufacturers stand out in a...
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The Amazon Effect in Manufacturing
What manufacturers can learn from their local pizza place Want to learn about the modern manufacturing process? Order a pizza. You’ve grown your manufacturing business by keeping your cards close to your vest. Information was shared on a need-to-know basis, and, more...
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Sales Forecasting for Manufacturers
Sales Forecasting & Manufacturing Sales forecasting for manufacturers has always been essential, but can sometimes be tricky. If you’re a manufacturer, sales forecast data integrity is even more crucial since it used to generate plans in all aspects of the...
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What is CRM Integration?
CRMs commonly exist as a standalone system where the data is collected natively in the software application. However, there are instances where data generated from other external systems is needed to get an expanded view of the business, as well as for reporting to...
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