by Charlie Spaneas | Feb 19, 2019 | ClearC2 Blog, CRM Basics, CRM Best Practices |
When companies are evaluating CRM vendors for their projects there are many criteria that need to be examined to ensure they make the correct decision. A lot of the low hanging fruit that gets addressed (and rightfully so) are vendor experience, CRM...
by Charlie Spaneas | Feb 18, 2019 | Business Growth |
The best manufacturers already know that customers are actually eager to be loyal. Consistently deliver what customers need when they need it—and maybe even tip them off to new trends and opportunities before they recognize them themselves—and you will dramatically up...
by Chantaye Patton | Feb 14, 2019 | Business Growth |
We all know what marketing has traditionally involved for most manufacturers. Booths set up a trade shows, detailed spec sheets, glossy brochures, and lots and lots of in-person meetings and phone calls. To be sure, there is a lot of value to that approach. And,...
by Charlie Spaneas | Feb 11, 2019 | Business Growth |
It’s easy to make the argument that manufacturing knows the importance of automation better than just about any other industry. After all, this is an industry that has evolved from labor-heavy factories to ultra-efficient operations that utilize the most cutting-edge...
by Charlie Spaneas | Jan 18, 2019 | CRM Best Practices |
As a manufacturer, you are aware there are many software solutions available to help run your business. There are two types of applications in particular that, together, cover almost the entire business scope: Customer Relationship Management (CRM) – A CRM system...
by Charlie Spaneas | Jan 18, 2019 | Business Growth |
Ever wonder why 49% of CRM projects fail (forester research)? A few reasons include a lack of executive support, inadequate internal training, and insufficient functionality in the software. But, the biggest culprit for a CRM project to fail, is when companies do not...
