Does your CRM have mapping capabilities? Mapping tools allow your sales team to use their CRM data (prospects and customers) to better manage their sales territories and route planning. Having CRM mapping software built into your Customer Relationship Management system allows sales reps to become more efficient. They have all their data in one application. But it’s not only for sales, but it can also benefit your entire organization.

Not too long ago, sales reps traveled to their customers and prospects without a driving plan. They had a difficult time managing the volume of leads to nurture and the customers to visit. All they had was a list of names, addresses, and phone numbers. It was time-consuming to sort and organize their data.  Finding a faster way to get to each customer was a chore.

With today’s technology, CRMs can now address those concerns with the integration of mapping software. Features that provide visual data with heat maps and allow streamlined route planning.

 

CRM Mapping Functionality

Most CRM solutions leverage 3rd party apps such as Google Maps to get mapping functionalities. These maps use a simple API call to the 3rd party app based on address fields. The resulting map is embedded in the record. Typically, the maps are more accurate and up-to-date when using 3rd party apps. Several CRM systems with this functionality can display a map on Lead, Contact and Account records.

Benefits of CRM Mapping

CRM mapping tools provide geographical analysis of customer and prospect information. This data benefits many departments of any organization.

Sales

CRM Mapping is great for salespeople that spend a lot of time on the road. It allows CRM users to plan their trips ahead of time and manage their territories. It’s an easy tool to incorporate into your sales process to produce bigger sales pipelines.

  • Sales reps minimize travel time and cost (gas & mileage)
  • Step-by-step driving directions allows more time selling & less time behind the wheel
  • Plan trips according to the largest sales potential by viewing locations by revenue
  • Map other accounts within a geographical region in real-time

Management

  • View opportunities by geography to ensure sales territories are getting proper coverage
  • Analyze win/loss rates by sales regions

Marketing

Mapping in CRMs helps marketing teams target account more effectively and improve their campaigns.
  • Review prospects and customers in specific regions to plan events (use email marketing to send and track invitations)
  • Customize messaging based on regions

Customer Service

Your customer service teams create quicker response times based on customer locations.

  • Track location by the customer’s products/assets
  • Assign support technicians by the proximity of account

In the Office or On The GO

Most CRM software systems are available for both desktop and mobile applications.  For CRM’s with mobile apps, the mapping is straight forward because of the built-in GPS. Desktop-only applications allow users to map and print their destinations.  If your CRM mapping has both options, your plans can be saved and shared between both devices.

C2CRM Mapping Capabilities

C2CRM has robust mapping capabilities in both its desktop and mobile applications.  It is powered by Google Maps with advanced geolocation map features.

C2CRM Key Mapping Features:

  • Multi-point pinning and mark clustering for planning many visits
  • Route planning with best route options and step-by-step directions
  • View radius proximity for target marketing of accounts and leads
  • Multiple terrain types with customized maps and drawing capability

C2CRM displays custom customer data onto maps for easier planning and analysis.  Drill-down options allow users to access key data like opportunity and activity transactions.  Create detailed sales reports from your geo-based data.  After your planning is complete, you can access your data from your C2CRM mobile app or you can print your information.

Conclusion

CRM Mapping is the future of sales. Management is always looking for ways to increase productivity in their teams. CRM Mapping helps sales reps get the most out of their assigned territories. It helps them understand their customers better and see their CRM data in a whole new way. 
 
Our CRM mapping is included in our core package (see pricing details here). If you are interested in learning more about C2CRM, you can schedule a demo or give us a call at 972.304.7100. 

 

 

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