Business GrowthCRM Basics

How Do You Know If You Need CRM Software?

The easiest way to recognize if a CRM is needed is to look for signs of problems within the different lines of business.  These signs include:

For Sales:

  • decreasing revenue
  • increasing selling expenses
  • missed growth goals
  • inaccurate forecasting

For Customer Service:

  • decreases in customer satisfaction
  • inability to fulfill customer demands
  • declining customer loyalty
  • increasing response times
  • inability to hire skilled labor

For Corporate Executives:

  • eroding market share
  • not meeting investors’ expectations
  • declining profitability
  • decreasing share value
  • difficulty with producing accurate forecasts

For Marketing:

  • eroding market share
  • inability to track marketing campaign results
  • poor lead tracking
  • inability to drive high quality leads
  • losses in market visibility and exposure

For Finance:

  • eroding operating profits
  • lack of timely and accurate forecasting
  • cash flow problems
  • declining ROI
  • declining margins

For MIS:

  • inability to meet users’ demands
  • inability to deliver long range strategies
  • trouble keeping up with overwhelming technology
  • poor department image

For Operations:

  • increasing operating cost and expenses
  • inconsistent quality
  • increases in cost of goods
  • inability to meet current customer demands
  • inability to consistently reach productivity goals

For Administration:

  • inability to reduce administrative costs
  • inability to hire and maintain qualified staff

 

Ready to See C2CRM in Motion?

Experience what it would look like to get customization at no extra charge.

Schedule your one-on-one demo today!

Schedule Your Demo Now!
You Might Also Like…
Why Your CRM Needs to be Customized

Why Your CRM Needs to be Customized

What is CRM Customization? Before we can discuss why or when a company may need customization, it would be prudent to understand what it actually is. CRM customization is the process of adding new or modifying existing CRM features in order to make it a better fit for...

CRM Mapping

CRM Mapping

Not too long ago, sales reps used to travel to their customers and leads without a driving plan. They had a difficult time managing the volume of leads to nurture and the customers to visit. All they had was a list of names, addresses, and phone numbers. It was...

Artificial Intelligence (AI) in CRM…CRM of the Future

Artificial Intelligence (AI) in CRM…CRM of the Future

Defining AI To understand how CRM works with AI, you need to understand the meaning of AI. Wikipedia describes AI  by saying Artificial Intelligence (AI) is displayed by machines, as opposed to “natural intelligence,” which is displayed by humans and other animals. ...