“They were looking for a system that would provide the sales force and its management with historical and current data about customers, construction sites, and partners,” said Greg Colley, President and CEO of Clear Technologies. Mr. Colley further explained that companies in this industry have extremely long sales cycles. “Often, when they are informed of a potential opportunity, it may take two years to come to fruition. That means a lot of detailed history needs to be tracked.”
Maxim Crane Works has always been loyal to IBM products. They liked that C2 CRM operates on the IBM eServer iSeries. The company began their 40-user pilot project of C2 CRM on that platform. “C2 has demonstrated its capabilities very well for us, so we just purchased licenses for an additional 100 users. We have a companywide rollout plan through the remainder of 2002,” said Mr. Bove. He notes that the success of the program is due largely in part to a thorough education and training program.