What is a Drip Campaign?
Drip Campaigns Drip campaigns are automated marketing processes that send information to contacts over a period of time. The messaging can come via email nurturing, social media posts, phone calls, or regular mail. These drip marketing campaigns can focus on one type...
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How CRM Helps Reduce Operating Costs
No matter the size or scale of your business, managing customers, product mix, marketing initiatives, and sales targets can be an overwhelming endeavor. There’s lots of moving parts, including: departments that may not even be in the same office or building, and teams...
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Types of CRM and How to Choose The Right One
There are three different types of CRM software - Operational CRM, Analytical CRM, and Collaborative CRM. Most enterprise CRM systems contain all three areas within their solutions. They can overlap or work independently within the CRM. Depending on your business...
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ERP and CRM – Benefits of Integration
ERP and CRM systems are both very powerful software applications. But they have very different features and functions for your business. CRM systems manage the details of your relationships with your customers. Most of your 'front-end' employees use CRM daily when...
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Utilizing Your CRM as a Business Intelligence Tool
Our decisions are only as good as the information we use to make them. Imagine making choices about your healthcare using blood pressure, cholesterol and other measurements taken by your doctor five or more years ago. In the world of business, the importance of...
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CRM for Small Businesses
CRM System for your Small Business Regardless of the size of your company, you need to take full advantage of the tools and technologies that can fuel your business's success. That means using a Customer Relationship Management (CRM) system. You need a simple CRM...
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