Why Your CRM Needs to be Customized
What is CRM Customization? CRM customization is the process of adding or modifying CRM features to fit the way you do business. Setting up your CRM to fit your processes increases user adoption, internal efficiency, and sales. CRM customization falls into three...
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CRM Mapping
Does your CRM have mapping capabilities? Mapping tools allow your sales team to use their CRM data (prospects and customers) to better manage their sales territories and route planning. Having CRM mapping software built into your Customer Relationship Management...
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What is GDPR and how can CRM help?
What is GDPR? GDPR Stands for General Data Protection Regulation (GDPR). It is a legal doctrine that establishes guidelines for the collection and processing of personal information of individuals within the European Union. The GDPR defines the principles for data...
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Artificial Intelligence (AI) in CRM…CRM of the Future
AI and machine learning are growing trends in CRM. Combing these technologies delivers more predictive and personalized customer information in all areas of your business. It produces a more intelligent CRM. The benefits include accelerated sales cycles, improved lead...
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If you track a lot of customer calls and questions, you need a CRM with Customer Support. Automating the process of taking customer's questions and getting results faster will boost internal productivity and increase customer satisfaction. But what does great customer...
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What is a Drip Campaign?
Drip campaigns are automated marketing processes that send information to contacts over a period of time. The messaging can come via email nurturing, social media posts, phone calls, or regular mail. These drip marketing campaigns can focus on one type of delivery or...
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