The Power of the CRM and Accurate Forecasting for Manufacturers
The late great screenwriter William Goldman, who penned classics like All the President’s Men and Butch Cassidy and the Sundance Kid, is perhaps remembered best for a line never uttered in one of his films. “Nobody knows anything,” he once said in describing how...
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Best Customer Relationship Management (CRM) for Small Businesses
What is the BEST CRM solution for your small business? Regardless of the size of your company, you need to take full advantage of the tools and technologies that can fuel your business's success. That means utilizing a Customer Relationship Management (CRM) system....
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Using CRM Software in the Sales Process: 3 Tips
Think of your sales process as the standardized and repeatable blueprint. Your entire sales team can follow the blueprint to transform a lead into an actual customer. Companies have their own sales processes tailored to their industries and their company’s strengths....
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Managing Relationships Proactively with Your CRM
A blog in The Wall Street Journal last year underscored the increasing importance of delivering an exceptional customer experience. In fact, the piece by Irving Wladawsky-Berger, who worked at IBM for nearly four decades and has also spent time as a strategic advisor...
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Should You Invest in Best-of-Breed or a Suite of Software?
There is a concept in psychology known as the paradox of choice. Popularized in a book by Barry Schwartz, the basic idea is that an overabundance of choices can make consumers more anxious and less certain of their purchase decisions. Schwartz argues that the almost...
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Why You Should Not Overlook CRM Training
When companies are evaluating CRM vendors for their projects there are many criteria that need to be examined to ensure they make the correct decision. A lot of the low hanging fruit that gets addressed (and rightfully so) are vendor experience, CRM...
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