Prior to shopping for a CRM Software, companies need to look internally and ask the tough questions needed to develop the business process requirements to be addressed by the new system. Below are questions organizations typically ask:
- How do I develop more effective marketing campaigns?
- How do I learn who my most profitable customers are?
- How do I establish customer loyalty with my customers and retain them over time?
- What customers should we target?
- How can I reduce wasted marketing dollars?
- How do I sell my products and services?
- How do I reach my customers through multiple sales channels?
- How do I increase my customer satisfaction?
- How do I prioritize my opportunities and accounts?
Customer Service Departments:
- How do I provide better service to my customers?
- What channels should I use to provide services?
- What are service levels today?
- How can we improve customer service, sales and marketing effectiveness?
- How can we better sell new products and services to my customer base?
- How can we better differentiate our company/products/services?
- How can we reduce customer turnover?
- How do I segment and select markets?
- How do I service my customers the way they want to be serviced?
- How do I establish the value of customer relationships?
- Should we consolidate our call centers?
What is CRM Customization? Before we can discuss why or when a company may need customization, it would be prudent to understand what it actually is. CRM customization is the process of adding new or modifying existing CRM features in order to make it a better fit for...
If you track a lot of customer calls and questions, you need a CRM with Customer Support. Automating the process of taking customer's questions and getting results faster will boost internal productivity and increase customer satisfaction. But what does great customer...
Drip Campaigns Drip campaigns are automated marketing processes that send information to contacts over a period of time. The messaging can come via email nurturing, social media posts, phone calls, or regular mail. These drip marketing campaigns can focus on one type...