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Peninsular Cylinder Co. & C2CRM

C2CRM CASE STUDY

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Peninsular Cylinder Turns Complex Customer Data Into Competitive Advantage with C2CRM

Peninsular Cylinder Co., produces hydraulic and pneumatic cylinders with complex specifications for automotive, industrial, and specialty markets. While the business thrived, the sales process lagged. The CRM functioned only as a contact list, with no pipeline analysis, sales activity insight, or efficient tracking of quotes, orders, and shipments.

 

Bill Tyler, National Sales & Marketing Manager, knew that to grow sales and better serve customers, Peninsular needed real-time, meaningful sales data — not just static names in a database. Their ERP system (JobBOSS) had the data, but accessing it was expensive and cumbersome; adding seats would’ve cost over $100,000 upfront and about $60,000 annually for maintenance.

 

They needed a CRM that drove sales, not just stored contacts.

Why C2CRM?

Peninsular chose C2CRM because it offered something few CRM systems truly deliver: seamless ERP integration (first with JobBOSS, then Epicor), automatically pulling in critical business transactions such as quotes, orders, and shipments.

 

The system syncs daily: company and contact details, quotes and order histories, shipment records, and year-to-date and month-to-date sales comparisons.

 

Enable the sales team to instantly access a 360° real-time view of customer activity without having to log in to the ERP.

 

When Peninsular switched to a new ERP (Epicor), Clear C2 replicated the integration at no extra cost, ensuring uninterrupted insight and analytics.

“As for the folks at Clear C2, all I can say is that my vision or intentions for a CRM go well beyond CRM standards, and they have, without hesitation, accommodated any and all of my requests.”

 

“Clear C2’s professional services integration experience with ERP systems helped pave the way for a seamless transition to Epicor, and now we can leverage the benefits of both systems.”

 

Bill Tyler – National Sales & Marketing Manager

Business Impact: From Blind Spots to Sales Confidence

Suddenly, Peninsular’s sales organization had:

  • Real-time visibility—reps instantly saw quotes, orders, and shipment status for every customer—all in one place.
  • Customizable dashboards let managers and reps track sales trends and activity without manual data pulls.
  • ERP integration eliminated double-entry, reduced errors, and freed time for selling.

 

Bill Tyler said they went from a basic contact manager to a sales tool that supports decisions and growth.

What Makes This Partnership Different

At the core, C2CRM stands out not just for its technology, but also for the Clear C2 team’s active tailoring of every solution to fit Peninsular’s unique business model—recognizing that each manufacturing and distribution company operates differently. Instead of using a one-size-fits-all approach, they strategically align tools with each client’s business needs.

 

Clear C2’s Director of Sales & Marketing noted the integration-first mindset and flexibility help sales teams work more effectively and efficiently—not merely automated.

The Bottom Line

Peninsular Cylinder didn’t just add a CRM — they transformed their sales process as a result:

 

In an industry fueled by timing, precision, and deep customer knowledge, Peninsular Cylinder seized control of its future by shifting from reactive to proactive selling—transforming outcomes and redefining relationships.

Clear C2
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