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How CRM Helps Reduce Operating Costs

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How CRM Helps Reduce Operating Costs Charlie Spaneas Customer Relationship Management (CRM) helps businesses reduce operating costs and increase sales. Managing customers, products, marketing, and sales can be overwhelming regardless of your business’s size or scale. There are many moving parts. Luckily, technology has stepped in to make the process more manageable (and more transparent). […]

Types of CRM and How to Choose The Right One

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Types of CRM and How to Choose The Right One The three different types of CRM software are Operational, Analytical, and Collaborative. Most enterprise CRM systems contain all three areas within their solutions. They can overlap or work independently within the CRM. Depending on your business needs, you may need one or all three. Operational […]

What are the benefits of CRM with Marketing Automation?

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What are the benefits of CRM with Marketing Automation? Chantaye Patton CRM and Marketing Automation How does marketing automation work in a customer relationship management (CRM) application? CRM systems are not just great for sales teams; some have fantastic marketing automation tools. As a business, what does your marketing approach look like? Is it still […]

Must-Have Manufacturing CRM Features

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Must-Have Manufacturing CRM Features Charlie Spaneas Manufacturers understand that the skills, tools, and competencies required for success constantly evolve. A powerful Customer Relationship Management (CRM) for manufacturers is necessary for success. CRMs designed for manufacturers provide the visibility and versatility to enhance customer experience. CRM Requirements for Manufacturers:  Build Customer Loyalty Manage Customers, Prospects, and Supply […]

Manufacturing, Supply Chain & Sales Forecasting With A CRM

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Manufacturing, Supply Chain & Sales Forecasting With A CRM Manufacturing and Supply chain forecasts are critical, and can sometimes be tricky. The information from an accurate forecast uses all aspects of a manufacturer’s business. This important data includes manufacturing schedules, inventory management, product positioning/placement, and production planning. Planning budgets, investments for capital equipment, and raw […]

What is CRM Integration?

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What is CRM Integration? Get the most out of your Customer Relationship Management (CRM) software by integrating it with your key business solutions. Using only the data generated from your CRM to make strategic business decisions is not a very efficient use of the system. Your CRM system should be used as an aggregation data […]

Questions Companies Should Consider before CRM Shopping

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Questions Companies Should Consider before CRM Shopping Prior to shopping for CRM Software, companies need to look internally and ask the tough questions needed to develop the business process requirements to be addressed by the new system.  Below are questions organizations typically ask:  Marketing Departments: How do I develop more effective marketing campaigns? How do […]

What is CRM?

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What is CRM? What Does CRM Stand For? The CRM acronym stands for Customer Relationship Management. The CRM definition is a software solution that manages customer and prospect information while tracking the customer journey. Most employees, including sales teams, marketing, and customer support, use the CRM data stored in a central location. Data in a […]

On-premise vs Cloud or Hosting vs SaaS – Which is right for you?

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On-premise vs Cloud or Hosting vs SaaS – Which is right for you? Are you confused with all the terminology for software implementation, like SaaS Cloud or On-premise? Or what’s the difference between some terms like Saas vs Cloud, or Saas vs On-Premise? If you are considering a CRM or any software implementation, it is […]